Summeriza article Essay Example | Topics and Well Written Essays - 500 words

Summeriza article - Essay Example Joerres, therefore strongly advocates for developing local managers and team workers who can align organizational goals and objectives with the changing preferences of the customers. The author says that developing local team is not only important for success in emerging market but proactive participation of local population within workforce is important to gain credibility and confidence of people at large. He says that ‘reverse expat’ has become need of the hour because they are able to understand the market pulse of the emerging market and can easily identify with the demands of the people. Reverse expat is broadly defined as having a local manager for Western based company’s office in emerging markets like India, China, Korea etc. The article is succinct in its philosophy that local managers can be trained under different functional areas in the organization’s head office so that they are able to align and implement foreign firms’ wider objective s with the diverse needs of the region.